Good Move: Birmingham City Released Final “Stunning” Statement About Sleeve Sponsor For The Club’s Carabao Cup Encounter

Crep Protect to be Sleeve Sponsor for Fulham fixture

Birmingham City are delighted to welcome Crep Protect as sleeve sponsor for the Club’s Carabao Cup Round Two encounter with Premier League side Fulham.

The brand will see its logo adorn the sleeve of the Blues’ shirts as well as having a presence on the digital perimeter advertising around St. Andrew’s @ Knighthead Park, with the tie live on Sky Sports Main Event on Tuesday 27 August, kick-off 8pm.

Crep Protect, since its inception in 2012, has become the world’s leading premium sneaker care brand, offering a range of tailored footwear products across the protection, cleaning and storage categories. With its award-winning viral marketing campaigns and initiatives, Crep Protect has amassed over three million followers, making it the largest global social following in its category. The brand is positioned in select retailers globally, with a reach extending to over 65 countries in over 15,000 retail locations.

Crep Protect’s Sales and Marketing Director, Steve Spellacy, said: “Crep Protect is proud to be the official match sponsor, bringing our passion for precision and style to the pitch. Just as we protect your kicks from every scuff and stain, we’re here to make sure every moment of this match is as flawless as your freshest pair. Gear up, stay sharp, and let’s make this game one for the books!”.

Director of Nevolution, Jordan Neville, who assisted in securing the deal added: “We’re delighted to assist in securing this deal between Crep Protect and Birmingham City Football Club. I’d like to express a thank you to Sam Sherratt for his work in getting this deal over the line and Crep Protect for continually trusting us to represent them on their exposure within football. We look forward to building on this initial relationship with Birmingham City Football Club for this season and beyond.

Birmingham City Partnerships Manager, Sam Sherratt, added: “In what is undoubtedly a defining season in the Club’s history, we are delighted to continue to welcome pioneering brands to St. Andrew’s @ Knighthead Park to benefit from the huge exposure our football club can provide. We are excited to develop our partnership with Crep Protect over the coming months and look forward to strengthening our relationship as we move forward.”